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Over the past 2+ years, I have worked in many different capacities creating new products, improving the experience and implementing a design system from the ground up for Ibotta's mobile app.
Some of the squads I worked on help improve the experience throughout the app for new users specifically, while also working on a team of talented Product Designers, UX writers, and UX research.
Coming into Ibotta in 2019, the app was visually outdated, and experience-wise had a ton of gaps to fill. We used an opportunity for our 2020 rebrand to implement Pando, our brand-new design system, while refining some of the experience overall throughout the customer journey.